Illustrations and branding advisor for Renard Drinks

The realization of illustrations, based on family portraits, is, together with the signatures, entirely mine. The logotype and the design of the labels were done by Ollie, a branding company. 

I was also collaborating with Renard Drinks concerning advice about their brand. Initially, the client had the necessity to get to know better their product in order to find a better way to introduce themselves to the (target) audience. Together, we’ve developed a brand guide and a mood board that determined the character of the brand and its style. 

The bar was designed by Bjorn Verlinde. However, this design was based on that which we concluded from the mood board.

The next step consisted of a dossier that shows the character of the brand. The client wanted something out of the ordinary, something which is easy to relate to them. I’ve experimented with the shapes from the bar and created a foldable dossier in a similar style. 

A mysterious atmosphere is present all over the brand. I’ve redesigned the business cards so that they show more of the brand’s flavor.

Without doubts this is one of my favorite projects (and clients).